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By the 1980s, Malayalam had all but died out. A little more than two decades later, it is one of the most widely-spoken languages in India. To understand how this happened, one must first understand its culture and history, which are both deeply rooted in Kerala’s soil. Kerala has always been a peaceful land of great thinkers and writers that led to its great literature and literacy rates. Many of these people sought refuge from the social upheaval that was happening around them. They found the perfect place in Kerala where they could write and express themselves. The Kanana (meaning, ‘the one who is satisfied’), as this group was called, consisted of people like Mahakavi Subramania Bharathiyar, Kumaran Asan and many more. Even now, poets like M V Panicker and OV Vijayan find much inspiration from the Kananas to write their poems. This period saw much development in Malayalam literature as well as films. But by the 1990s films were dying a slow death because of commercial films taking over. A young director named Adoor Gopalakrishnan revived the art of films. His films were a celebration of the culture and the literature that he loved. He also played a pioneering role in giving hope to growing communities in rural areas. Most of his movies dealt with social issues and helped to bring about social change. Many other directors followed him, but none could achieve the status of revolution that Gopalakrishnan did in Malayalam cinema. But there was also a new trend to rise from this era. Popular directors began to put out their own ideas in their films, which was not much different from director Adoor Gopalakrishnan’s works, except that they decided not to be part of the commercialism that was taking over Malayalam cinema. But like all things, Malayalam cinema’s glory did not last very long. With the rise of the internet and the availability of pirated content, cinema owners were left with no choice but to close down their businesses. The new trend that was emerging in cinema also had a great influence on Malayalam movies: movies that made fun of social issues and were full of adult content. Malayalam film industry is heavily dependent on remunerative films. Commercial cinemas drive away moviegoers from watching art films. As a result, art films get no audience and get discontinued within two weeks after they release. Faced with this problem, art films that are not commercial are forced to be self-produced. This is a difficult scenario as there is no revenue and business for such films unless they get a hype and become a hit. Malayalam cinema is currently caught in this quagmire. The major challenge for art films now is to screen their movies in theatres so that they can make money. cfa1e77820
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